Are you introverted and often doubt yourself? Do you struggle with public speaking or feel held back by your background? You’re not alone, and this story may change your perspective.
Once a shy, withdrawn girl from a financially challenged household in Nepal, Riya struggled with low confidence and avoided eye contact until Grade 10. Today, she is a seasoned Marketing Consultant with over five years of experience across education, services, and development sectors. She is also a renowned Educational Content Creator from Nepal, managing three successful TikTok channels: Rato Rupaiya, Learn with Riya, and All About Business, which have amassed millions of views.
A Bold Decision for Change
After spending years in a school with a similar environment, she eventually discovered that she needed a change in her life to grow. Her school’s already well-known walls have continued to hinder her personal growth and kept her very introverted. And a time came when everything changed; she asked her parents to send her to a different higher-education school. Despite their financial struggles, she joined ACE Higher Secondary School, determined to break free from her fears.
Before her college interview, she stood in front of the mirror and told herself, “I deserve this. I belong here; I am not weak anymore”. That self-talk changed everything.
She walked into the interview confident and calm. When she described herself as shy, the panel replied, “Are you sure? Because we don’t see that right now”. That moment was her turning point, the start of a transformation she never imagined.
Ten years later, she is a successful educational content creator from Nepal. She encourages people to overcome their fears, self-doubt, and past. Her story offers hope that confidence is not innate but built with every brave step taken.
Famous Content Creator: Riya Shrestha
Marketing vs Branding: What Every Aspiring Entrepreneur Should Know
Are you planning to start a business but feel lost in marketing and branding? Do you struggle to apply these concepts to your small business or personal brand? You’re not alone. Many aspiring entrepreneurs confuse these two powerful tools or ignore them altogether.
Riya, a passionate educational content creator from Nepal, explains the difference in the simplest yet most impactful way: “Marketing is just about values. It’s about communicating the value of what you offer“.
She shared her recent story of conducting a content creation workshop where she charged NPR 3,000 for a three-hour session. While that might seem like a high fee for some, she confidently stood by her pricing. Why? Because she knew the value she was bringing to the table. With almost four years of experience and over 700 content videos published on platforms like TikTok, she has gained millions of views and a deep understanding of content strategy. She communicates through her marketing, expertise, and proven impact.
According to Riya Shrestha, this is the heart of effective marketing: “If someone has done something over 700 times, they have more insight than someone who’s only done it 20 times. Marketing is simply communicating that expertise.
In her words, marketing means clearly showing your audience how to solve their problems or relieve their pain points, whether you’re an individual, a business, or a brand. It’s not about selling, it’s about value communication.
What Real Branding Looks Like
Riya Shrestha explains that branding is the long-term story you build around your business. She uses relatable examples like McDonald’s, whose iconic yellow color, affordable meals, and global presence make it instantly recognizable. Pathao in Nepal is so strongly branded that people now use “let’s do Pathao” as a verb, even when using a competitor like InDrive. This is what an influential brand association looks like.
While marketing focuses on short-term promotions and awareness, branding builds emotional connection and loyalty over time.
Riya describes branding as: “Telling your story clearly and consistently. It’s about what you stand for and how people remember you.“
The Motive Behind Running Learn with Riya Channel
If you’re unsure about starting your career, preparing for interviews, or crafting a CV, Riya Shrestha has created a platform for guidance. As an educational content creator from Nepal, she focuses on helping others navigate their paths.
Riya started her content creation journey focusing on marketing and business, but within weeks, she felt something was missing. That’s when she turned to her deeper calling to educate, guide, and uplift the youth of Nepal through “Learn with Riya.”
Riya has loved knowledge-sharing since childhood, teaching her friends whatever she learned, and her passion has grown stronger. Having grown up in a financially deprived environment, she understands the challenges of finding ways to obtain considerable monetary sustainability. She desires to give them practical and easily relatable content that will help them learn much better and progress in their careers.
Learn with Riya’ is not just a name; it defines a vision for accelerated career tips and personal development tools, intending to reach every student and aspiring professional across Nepal.
Whether it’s about writing a winning CV, preparing for interviews, or simply finding confidence, Riya’s content is like having a big sister by your side, showing you the way.
If you dream of becoming a content creator but feel overwhelmed about where to begin or which niche to choose, you’re not alone. Riya Shrestha, an educational content creator from Nepal, faced the same confusion when she started in 2021. Though she had multiple skills, including rap, she took time to study the market instead of jumping in unquestioningly.
She found that popular niches like food, beauty, and lifestyle were already crowded. However, the education space was still underserved, especially for female creators. With a passion for teaching and a desire to help Nepali youth, Riya chose educational content, focusing on marketing, business, and psychology topics she loved and knew could create an impact.
She created value-driven content inspired by creator Mamta Siwakoti and driven by her journey. Her first few videos, using real-life business examples, quickly went viral. Since then, she’s made over 700 videos, proving that success comes from choosing a niche you’re passionate about, where your expertise meets market demand.
Most importantly, Riya’s story shows that the most explicit content is the best. If creators want to grow, they will focus on their strengths and how they will help others. Being in it for the long haul is the add-on clause to that bit of wisdom.
Building Personal Branding
Are you trying to build your brand but unsure where to start? Building one’s brand is indeed not a complicated matter. Riya Shrestha, an educational content creator from Nepal, started her journey toward personal branding in college without waiting for anyone to permit her into the spotlight. She was never an academic topper, but she knew her marketing and HR fortes.
Riya never waited for opportunities; rather, she created them herself by participating in every event possible, whether competitions, workshops, or anything that gave her a stage to display her talent. She wasn’t waiting for applause. She kept posting her victories on social media, ensuring everybody knew what she was up to. She stayed on her professors’ and peers’ radars, and opportunities started flowing her way.
Riya Shrestha states that personal branding is not about waiting for that perfect moment. It’s about being visible, engaging with an audience, and sharing one’s journey, no matter how small the steps appear. One does not need celebrity status to have an impact; one has to be real and consistent.
Riya shares a message to young people: Get into various things, identify your passion, and build a brand. Personal branding is not about marketing yourself but about your skills and whatever you believe in. So be real, be consistent, and see your brand flourish.
Meet Riya Shrestha: From Introvert to Impactful Content Creator
This inspirational video shows the journey of Ms. Riya Shrestha, a marketing consultant and educational content creator from Nepal, from a shy, introverted student into a confident personal brand and social media educator.
Riya shares priceless marketing and branding lessons, offering tips to content creators and entrepreneurs. With her brilliant knowledge of the digital arena, emerging creators learn to model their brands and differentiate themselves online.
She also shares creative content concepts and innovative engagement tactics that helped build a loyal audience on platforms like TikTok. Starting or refining your strategy’s tips is practical; her real-life experience makes this helpful video.
This story inspires many, particularly the young creators of Nepal and entrepreneurs who are treading the path of the digital age. It revives the hopes of many who waver from self-doubt. A story is truly empowering, and a brand is built from scratch.
Don’t miss this RST YouTube video if you’re ready to build your brand, grow your audience, and make your mark online.
