From Sketchbooks to Startups: Subhechha Singh Clay Art Journey in Nepal
In a world full of noise, she found her spark in silence. While others ran outdoors, Subhechha Singh stayed indoors, lost in her world of sketchbooks, color, and clay. That quiet world would eventually lead to Mato Craft, a rising name in clay jewelry, and Nepal is slowly falling in love with it.
An introvert by nature, Subhechha never felt the need to chase the spotlight. From a young age, she expressed herself through her hands, drawing sketches and shaping tiny clay models. Her creativity was constant, but it stayed behind closed doors for years.
It wasn’t until after completing her +2 exams, during her break before continuing further studies, that a shift happened. As the COVID-19 lockdown hit and days at home stretched endlessly, she again turned to art. This time, she crafted earrings from clay, just for fun. But the pieces caught attention. Friends praised her work. That’s when it hit her: What if I take this seriously?
Subhechha Singh Clay Art Journey
How Mato Craft Began
What if a quiet, introverted girl could turn her passion into a thriving business? That’s exactly what happened for Subhechha Singh. In her second semester at Padma Kanya Campus, after completing her +2 exams, the idea of her business venture began.
Subhechha consulted with her sister, Utsukta, who brought her to the Past Student Venture (PSV) platform, a program providing financial and mentorship support to student entrepreneurs. She applied without much expectation. Soon, she was invited to her first PSV session, which was overwhelming. “Everyone there talked business. I didn’t understand most of the terms”, she recalls. But instead of feeling defeated, she stayed. She listened. She learned.
With 1 lakh in startup funding and new business knowledge, Subhechha began building Mato Craft, a brand centered on handcrafted clay earrings in Nepal. Her signature daisy flower design gained popularity for its simplicity and meaning.
Her transition from IT to art signals her incredible transformation from a technical background to embracing creative entrepreneurship. Subhechha today inspires young Nepali women to take on business, demonstrating that with willpower, commitment, and proper guidance, anybody can enter business regardless of where they come from.
The success of Mato Craft speaks to the increasing popularity of Nepal’s handmade jewelry, blending culture, creativity, and craftsmanship into one-of-a-kind, sought-after pieces.
Subhechha Singh clay art Journey is not just an earring affair but about non-intrusive ambition, concealed talent, and the promise of converting passion into a meaningful art business in Nepal.
The spark of the Subhechha Singh clay art journey truly ignited during her second semester, right around the Dashain holidays. With a few days off from college, Subhechha decided to explore her love for creativity. She ordered air-dry clay and some basic tools from Daraz, intending to craft a pair of earrings just for herself. The result? A charming daisy flower design that looked too perfect to be overlooked.
Overjoyed with the outcome, she uploaded a picture of the earrings to her Instagram page. The response that ensued was unexpected and encouraging. Siza Tripathi, a viewer of her post, loved the design and placed an order. The first sale, which was done at a rate of Rs. 350, marked the beginning of her entrepreneurship journey. Subhechha, with a mere investment of Rs. 5,000, had made her festival project a product. It was the first tangible step towards her small investment, big dream saga.
Initial Struggle – Learning Through Every Clay Piece
At the beginning of Mato Craft, Subhechha worked with air-dry clay as her medium since it was affordable and novice-friendly. With it, she could experiment and innovate without a sizeable monetary investment. With customer feedback, however, let us call them the first genuine problems, some earrings would easily break, some lost their color, and some got damaged in the process of use. According to her, these issues were complex, but they taught her about quality and durability.
Despite the setbacks, Subhechha resolve only grew stronger. These struggles were not failures; they were stepping stones. With every revision and upgrade, she moved closer to creating long-lasting, artistic earrings in Nepal that blend personal expression with handmade beauty.
The Subhechha Singh Clay Art Journey perfectly shows how a quiet passion, a few tools, and an open mind can lead to something meaningful. From a small investment and a daisy design, she began building something much bigger, a clay art business with heart.
Mato Craft Vision: Expanding with Heart
Mato Craft is becoming more than just a clay earring brand; it’s becoming a creative movement. As part of the Subhechha Singh clay art journey, the brand has partnered with Mithila House to blend Nepal’s rich cultural art with eco-friendly accessories. It has also collaborated with a personalized company to launch customized cutlery for kids, thereby entering the market for kids. With periodic launches like clay rakhis and forthcoming ones like bracelets, rings, and lockets, Mato is setting its sights on national recognition and international expansion, positioning itself as a rising force in handmade accessories from Nepal.
Crafting Dreams: The Subhechha Singh Clay Art Journey
Meet Subhechha Singh, the visionary behind Mato Craft, who turned a Rs. 5000 investment into a successful clay jewelry business. In this inspiring journey, she shares how her love for art and background in IT helped her build a brand that blends tradition, creativity, and strategy.
From her first sale of daisy earrings to mass orders, Subhechha talks about her struggle with quality, fakes, and time management, lessons that established Mato’s identity. Primarily inspired by Newari culture, her handcrafted pieces strongly connect with customers.
Whether you are a budding artist or young businessperson, her story attests that with passion and perseverance, a small idea can become a powerful brand in Nepal’s creative economy.
Don’t forget to watch the video on RST YouTube channel to hear more about Subhechha Singh clay art journey and learn from her experience in turning passion into business.
